FREQUENTLY ASKED QUESTIONS

What is the ATM Promotions Offering?
How does my bank benefit from this program?
How do my customers benefit from this program?
Do I have to modify my ATM network in order to participate?
What if one of my branches runs out of paper?
Do I have to contact the sponsors and ask them to sign up?
What kind of sponsors do you solicit?
Do I get to pick which sponsors I want to participate?
Will customers have to reveal their private account information when they redeem a coupon?
Do bank customers actually take advantage of these offers and discounts?
Do you have any proof that this program works?
How much does the program cost?
How many retail products can I promote on my receipts? Can it vary by market?


Q. What is the ATM Promotions Offering?
A. The ATM Promotions Offering allows you to reward your customers for using your ATMs and check cards by providing special discounts and incentives available only to your customers who use the ATM and to those who use their check card. This program enables you to use your ATM receipt as a 4-color billboard as well as providing your customers with value-added incentives for using your ATMs.


Q. How does my bank benefit from this program?
A. We have been able to determine that advertising your bank's products and services on your ATM receipts will offer you an average return of 1/2%. This means that you should experience a significant lift when it comes to activation and usage of your retail products and services. For example, AnyBank has 100 ATMs, each ATM goes through 4,000 transactions per month, resulting in a total activity of 400,000 impressions in a month. AnyBank chooses to promote online banking with bill pay. Using the average 1/2% return, AnyBank should receive 2,000 new online banking and bill pay account activations as a result of advertising on their ATM receipts.
Further, we will rotate multiple companies on the back side of your receipts who will give special discounts to your customers when they use your debit card, allowing you to more effectively reach your entire customer base, increase debit card usage by up to 1/2% and reward customer loyalty.


Q. How do my customers benefit from this program?
A. Bank customers will enjoy exclusive discounts and added value every time they use your ATM, so that with every transaction your customers will be rewarded for using the ATM. We will solicit well-known retail and service companies who will agree to offer exclusive discounts and premiums to your customers when they use your ATMs and/or their check card.


Q. Do I have to modify my ATM network in order to participate?
A. Not at all. Our printed offers, packaging and labeling are fully customized. We can deliver your promotional receipts to each individual ATM location based on that particular ATMs transaction volume. We manage the distribution of your receipts, so your branch managers and purchasing department will never have to order paper again. With the historical transaction activity of each ATM, we can pre-determine how many receipts each ATM will require. And since we analyze your ATM usage patterns at both on-site and remote locations, we can pre-package and pre-label receipts for matching and usage. We will send the appropriate number of receipt rolls to each ATM.


Q. What if one of my branches runs out of paper?
A. A pre-determined three-month supply of custom ATM receipt paper is shipped prior to the start of each quarterly promotion. A supply of back-up ATM receipt paper will be produced and held internally for unforeseen increased transactions and new ATMs installed during the quarter.


Q. Do I have to contact the sponsors and ask them to sign up?
A. No, we do all the work, so you don't have to.


Q. What kind of sponsors do you solicit?
A. We only solicit nationally recognized reputable companies that either have multiple locations within your footprint or online companies that deliver to your area.


Q. Do I get to pick which sponsors I want to participate?
A. We will provide you with a list of sponsors and their offers. You may then review the offers and turn down any you feel are inappropriate.


Q. Will customers have to reveal their private account information when they redeem a coupon?
A. No. We elongate the ATM receipts and perforate them so that any redeemable coupon will be on the bottom of the receipt. The customer is able to detach that portion of the receipt without revealing any account information.


Q. Do bank customers actually take advantage of these offers and discounts?
A. Absolutely! Our advertiser sponsors regularly send us updates and results from this program. We'd be more than happy to send you some results.


Q. Do you have any proof that this program works?
A. Absolutely. We have been able to consistently show that these programs have a return / redemption rate of around 1/2%.


Q. How much does the program cost?
A.Nothing extra! We match your current costs.


Q. How many retail products can I promote on my receipts? Can it vary by market?
A. You can promote as many different retail products and services as you wish. You can even choose to regionalize your receipts so as to promote certain products in certain markets.
 

Strategic Alliance Group Attn: Pete Severens P.O. Box 88824 Atlanta, GA 30356 1-800-981-0404 pete@sagpromo.com