Total coupons: 1.7 million
Total orders: 6,920
Total delivered sales: $1,649,594
Average ticket: $238
Total orders by new customers: 4026 (58%)
Total delivered sales by new customers: $992,740 (60%)
Total expense (includes coupon costs and $10k payment): $350,780
CPA: $87
Scott Mallory, Office Max
"I find the program to be very affordable and a good investment
of our advertising dollars. I like the fact that the coupons redeem
gradually and that we reach NEW customers who have MONEY to spend."
Leon Wennekamp, Grease Monkey
"The ATM couponing program not only exceeded our expectations,
but we were actually able to bring in more new clients with ATM
couponing than with any other mass market coupon vehicle. Best
of all we were able to accomplish this for less money."
Mark Healy, Valvoline Instant Oil Change
"If we were to take a straight line of projection of the
entire market... that would result in 324 coupons for an additional
$31,008.06 in what is historically a 'slow' month for the automotive
industry!"
Terry Campbell, GoodYear
"The ATM couponing program has opened a new door to qualified
customers. Because this program is efficient and effective, we
will continue to support the implementation of this unique tactic.
In a world of advertising and coupon saturation, the ATM coupon
program is a fresh way of talking to our target audience."
Kevin Bates, Precision Tune
"I wanted to drop you a note to say how pleased I am with
the ATM coupon program that we are doing in Memphis. It continues
to redeem at significant levels. In fact, it is one of the strongest
mass market coupon programs we have ever done."
Thomas Barzizza, Blockbuster Video
"Not only was ATM couponing significantly less in price but
it redeemed 25% higher than shared mail. Its cost per redemptions
was over 100% less. ATM couponing represents the best return on
investment."
Nanette Davies, Valvoline
"Everyone here is in agreement that this is the most effective
advertising campaign that we have run in a number of years. Not
only are we planning on repeating this promotion next year, we
want to increase it as well."
Bill Grieshober, Springbrook Golf Pro Shops
"The profit-to-investment ration was 358%. With these results,
I would recommend the use of the ATM coupon program to any business
with multiple locations in any given market. It's the kind of
combination I like: people with cash in their hands along with
my coupon."
Rick Poslick, Long John Silvers
"ATM couponing is out-performing our other print programs
on redemption rate and cost per redemption. The former pleases
our restaurant operators a great deal, the latter pleases me and
our franchise owners even more!"
Mark Hardison, Carl's Jr.
"I would advise anyone wanting to increase business to put
together a very good offer and watch the coupons come in!"
