FREQUENTLY ASKED QUESTIONS

What are the benefits of ATM advertising?
How are ATM promotions delivered?
How long do ATM promotions last?
Can my promotion be targeted?
What are your typical redemption rates?
Doesn't the receipt have my private account info on it?
What markets can I advertise in?

WHAT ARE THE BENEFITS OF ATM ADVERTISING?

ATM promotions are able to target young, educated, upscale prospects, with cash in hand, who are ready to spend money. With ATM advertising, you get the undivided attention of your prospective customers. That's because yours is the only offer on the receipt - no clutter, no competition. And because ATM receipts are not wrinkled up and thrown away, but instead saved for up to 30 days to balance checkbooks, ATM promotions offer a 70% retention rate. In addition, studies show that the average ATM user withdraws $67 from the ATM and spends $25 immediately, thus offering our advertisers a tremendous impulse opportunity.

HOW ARE ATM PROMOTIONS DELIVERED?

ATM promotions are delivered via 4-color coupons on ATM (Automated Teller Machine) receipts, via our national network of financial institution partners.

HOW LONG DO ATM PROMOTIONS LAST?

ATM promotions are distributed on a quarterly basis according to the calendar year, so that each promotion lasts three months. Because ATM receipts are saved, not thrown away, expiration dates extend for one moth after the promotion ends.

CAN MY PROMOTIONS BE TARGETED?

Absolutely. We'll do our best to help you reach your target areas and demographics. The majority of our promotions are targeted either by area (local, regional, national, etc.) or by network (bank network, college campus network, grocery store network, convenience store network, etc.).

WHAT ARE YOUR TYPICAL REDEPTION RATES?

Telecommunications & Electronics
The up-scale demographics of the ATM user are a perfect fit for telecommunication companies, computer companies, electronics companies, anyone who's targeting young, active, educated consumers. Regional and national advertising campaigns have proven to very effective for participating sponsors. The response and redemption rates are very similar to all other marketing vehicles, however ATM advertising is so cost-effective, the return on investment is much higher than any other program.

Packaged Goods - 3%
Not only will the potential customer receive the coupon in the store, but because the ATM user withdraws money to purchase products, the coupon is dispensed before shopping begins, adding greatly to impulse opportunity.

Fast Food - 1%
Because most ATM users withdraw cash to purchase food, your coupon is exposed to potential customers right at the beginning of the purchasing cycle. Since they see your coupon as they withdraw cash, they are likely to focus on your offer, which increases the likelihood of coupon redemption.

Automotive - .2%
ATM advertising appeals to automotive retailers because of the upscale demographics associated with ATM users. White-collar professionals typically do not work on their own cars. In addition, ATM users often will purchase more from the automotive retailer than the coupon offer, generating additional profitability.

Video Rental, Photo Finishing & Eyewear - 1%
The demographics of ATM users and these rental retailers are very similar, e.g. young, college-educated with disposable income, thus increasing coupon redemption.

Hair Cuts - .5%
Due to the 70% retention rate, haircutters benefit by reaching potential customers frequently over three months, generally within the time frame of when a haircut might be needed.

DOESN'T THE RECEIPT HAVE MY PRIVATE ACCOUNT ON IT?

For the customer's convenience, redeemable portions of coupons are designed at the bottom of the receipt, so they can be clipped without the customer's account information on the front.

WHAT MARKETS CAN I ADVERTISE IN?

Through our national network of bank partners, we can offer ATM advertising in almost every major market across the continental U.S. Please contact us at 1-800-981-0404 for more information.

HOW MUCH DOES IT COST TO ADVERTISE?

ATM advertising can be purchased for as little as $4 CPM. Please contact us at 1-800-981-0404 for more information.