While register tape, free-standing inserts (FSIs) and shared
mail too often seem targeted for the trash can, ATM promotions
is able to target young, upscale prospects, with cash in hand,
and who are ready to spend money.
| 70% Retention |
|
ATM Promotions are the only vehicle that have
an additional reason to keep the coupon besides the coupon itself.
That's because ATM receipts are not wrinkled up and thrown away,
but instead, saved to balance checkbooks. |
|
|
|
| Impulse Opportunity |
|
ATM Promotions reach customers at the beginning
of the purchasing cycle. Register tape reaches its audience at
the end of the cycle, while FSIs and shared mail reach customers
at home where the impulse opportunity is practically non-existent. |
|
|
|
| No Clutter |
|
ATM Promotions are not displayed with dozens upon dozens of other coupons. They appear on the back of every ATM receipt all by themselves. You'll have your target's undivided attention. |
|
|
|
| Demographics |
|
ATM Promotions are the most cost-effective coupon
vehicle available, based on pricing and redemption. |
|
|
|
| Cost-Effectiveness |
|
ATM Promotions are the most cost-effective coupon
vehicle available, based on pricing and redemption. |
|
|
|
| Distribution |
|
ATM Promotions offer a steady, gradual distribution,
unlike FSIs and shared mail which are all dropped in a day, forcing
retailers to staff up to meet the flood of redemptions. |
|
|
|
| Bonus Circulation |
|
In the printing process, we always have bonus circulation that we give you free of charge. |
COMPARISON
Strategic Alliance Group vs. Register Tape and FSI/Shared
Mail
|
|
|
Strategic Alliance |
|
Register Tape |
|
FSI/Shared Mail |
|
|
|
|
|
|
|
| Retention |
|
70%
retention |
|
extremely
low retention |
|
very
low retention |
|
|
|
|
|
|
|
| Opportunity |
|
impulse
opportunity |
|
no
impulse opportunity |
|
no
impulse opportunity |
|
|
|
|
|
|
|
| Clutter |
|
no
clutter, one ad per receipt |
|
multiple
coupons per receipt |
|
heavy
clutter, multiple ads |
|
|
|
|
|
|
|
| Demographics |
|
targeted |
|
not
targeted |
|
targeted
but additional costs |
|
|
|
|
|
|
|
| Cost |
|
extremely
cost-effective |
|
least
cost-effective |
|
cost-effective |
|
|
|
|
|
|
|
| Distribution |
|
gradual
distribution |
|
gradual
distribution |
|
distribution
all in one day |
|
